The UM MENA Point of View
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We offer a full range of media communication services that are strategically sound and creatively infused – ensuring that your brand is always at the forefront of the consumer’s mind.
Communications Planning •
We are builders of an overall consumer experience or touch point model - an architectural approach if you will. This plan of communication between consumer and brand is created to contact and engage consumers with on-going brand experiences which essentially create demand and drive business success for the brand.
Our planning solutions are crafted and delivered to meet the media habits of today’s consumer – across tv, radio, print and outdoor media, and as well across the digital domains such as online, digital outdoor and mobile. Naturally, we are highly specialized in delivering Search (both SEO and SEM) and Social Media marketing solutions as well – as they become prime engagement and message channels in our new age.
Media Buying •
We’re geared to deliver the best rates for the media space that your brand needs to reach the target audience. Being part of the MCN buying pool (together with Initiative and Magna) and having a physical presence in markets gives us tremendous buying muscle in the region.
Digital Strategy & Integration •
We don’t look at digital in isolation, because digital is part of every day life and can no longer be viewed (as is often done in this region) as a ‘by-the-way channel’. We provide strategic consulting and execution on how best to leverage digital for your brand’s communication; how to optimize digtal touch points, develop strategic engagement plans across all media, look at new areas like social networking, search, viral, mobile and web 3.0 for true integration. Our solutions include a 360° approach where we provide our clients with knowhow, expertise and final product including the development, design, programming and full content.
