The UM MENA Point of View
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Globally, news today is breaking every day via social media, rather than on major tv channels or newspapers. But how does this work for brands?
Advancements in digital technology, increasing demands of the consumer and the client, and changing habits of media consumption are all creating a new landscape in the ad world. What is emerging is scalable, adaptable, lean, multi-dextrous and nimble. And collaborative. Smart. Â The new ice age is dawning and the cold wave is technology.
posted by Debi Hickey, Associate Media Director, UM Dubai
Twitter is considering creating Facebook-style branded pages as part of its drive to increase its revenue from advertising.
Branded pages, through which advertisers could deliver tailored messages, are under consideration, along with other plans to increase the long-term revenue potential of the social network, according to sources familiar with the subject. It is understood that Twitter chief executive Dick Costolo, and Adam Bain, president of revenue, are leading the push to create fresh revenue streams. The pages would work in a similar way to Facebook Pages, providing brands with their own space to deliver content and encourage Twitter users to follow them, claim sources.
There are currently limited promotional opportunities for brands on Twitter. Apart from free branded accounts, it offers Promoted Accounts that allow brands to buy a place in recommended followers’ lists and sponsor hashtags, so they appear in relevant searches. Any launch of branded pages would roll out first in the US. Twitter launched its first ads on the platform in the US in April 2010, where its partners include Starbucks.
sourced from Haymarket
