The UM MENA Point of View
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The lines haven’t just blurred, they’ve auto-erased. Media agencies worldwide are fast acquiring, hiring, renting, even, content creation talents or agencies to become a complete solutions provider for their clients. That’s the nature of how today’s consumer’s use and dependence on digital focused channels of communications have changed the way media planning agencies behave in the ecosystem. You cannot put your head in the sand (and there’s lots of it around here) and stay in a silo.
We don’t look at digital in isolation, because digital is part of every day life and can no longer be viewed (as is often done in this region) as a ‘by-the-way channel’. We provide strategic consulting and execution on how best to leverage digital for your brand’s communication; how to optimize digtal touch points, develop strategic engagement plans across all media, look at new areas like social networking, search, viral, mobile and web 3.0 for true integration. Our solutions include a 360° approach where we provide our clients with knowhow, expertise and final product including the development, design, programming and full content.
Over the past few weeks we have strengthened our digital content supply chain so to speak with our partnership and M&A of Innovations_Digital, a digital focused pure-play who are specialized in creating and producing multiple levels of communications solutions both in digital and analog flavors.
