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Google has launched its news reader app on Android and iOS with titles including CNet, Huffington Post and Forbes among the initial publishing partners.
The app, dubbed Google Currents, lets publishers customise their content for the platform and is also integrated with Google+ so readers can share content.
Publishers can also monitor how their readers are accessing the content via the app by associating their account with Google Analytics.
By linking the Google Currents and Analytics accounts, publishers can track users’ content preferences, what devices their content is being viewed on and geographic distribution via the app.
Google Currents is currently available to US mobile users but remaining country launch dates has been publicly discussed at present.
Mobile users can download Google Current from the appropriate app store, choose the publications they want to subscribe to free of charge and also add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions.
The launch was confirmed by a post on the Google Mobile blog.
“We’ve worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more,” read the post.
The launch sees Google join the list of other content aggregator apps, such as Flipboard, AOL’s Editions and Yahoo’s Live stand, which are an increasingly popular way for mobile users to consume media.
posted by Debi Hickey, Media Director, UM Dubai
