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QTel, Qatar’s largest and leading telecom service provider announced the appointment of UM as their media agency for the next three years. UM won the pitch in a multi-agency battle for the honours which culminated in a final round presentation in Doha earlier last month.

The confirmation was made by Carlo Zappa, Assistant Director of Marketing Communications at QTel to Fady Kamal, UM’s Lower Gulf Manager – who drove the long drawn out pitch process.

Commenting on the win Fady Kamal remarked “This is a testimony to our collective efforts and to UM the agency built around people that go beyond the ask…”.  UM already services a telecom account in Bahrain, and this win consolidates UM’s strength in the Lower Gulf.